Genre: alternative rock
Publisher: IPC Media
What platforms they work on: Online based and print based
What is on the website: Home, news, videos, tickets, new music, reviews, photos, blogs, film and tv, magazine, awards, most read, most shared, shop
Target Audience: 17+, the target audience is mainly for males because the sterio type audience for alternative rock is males but because there are not many popular magazines who do write about the same genre of music females tend to go for the most popular magazines which are Kerrang and NME
How they meet the needs of their audience: Because they also have an online based magazine they meet the needs of the younger audience as they are online searching for information on artists they are interested in. The blogs means people are able to create a community with people who listen to the same music and also to make the readers feel as though they belong to something important. The advertisements create an ideology of what the target audience would be interested in buying and be able to afford.
Social media: Twitter, Facebook, Tumblr, YouTube, Spotify, Blogspot, Soundcloud, Myspace and Intagram.
What makes magazines so successful?
magazines such as NME and Kerrang use publishers such as IPC Media and Bauer Media Group which are well known publishers and keep their magazines popular. Kerrang stays popular because the magazine has a radio station and a TV music channel.
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