Music Today

Magazine Based

1. British magazines focus on British artists. the magazines are for British people who enjoy reading about their favorite artists. the magazines are there to inform. NME and Karrang are two of the most well known British magazines. the people who work for British magazines are usually British.
2.We are MM which stands for ‘Music Matters’. Our aim is to be one of the highest and best selling magazines due to our different outlook to music. The genre for MM is alternative music which is both loved by men but women globally. Our publishers are IPC Media due to the reason they are the publishers of NME who are still thriving but not forgetting they are rivals to our magazine.

Our house style due to the issue:

·         Grey

·         Yellow

·         Green

·         Red

·         Black

·         Orange

·         Blue

·         Faded purple

Our regular features would include:

·         Free posters

·         Exclusives

·         Articles on bands/new artists

·         Who to listen to

·         New upcoming stars ‘fresh meat’

·         On special occasions free CDs

·         Pictures
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4. Our target audience is male and females aged 18-21 with the social grade of ABC1. Our magazine will be distributed weekly due to their high demand but this wont be a problem for our ideal target audience.

Ideal reader:

Nick is a 19 year old male who enjoys listening to alternative music in his past time. He's favourite bands are The Vaccines and The Strokes; he can’t spend a day without listening to music. Nick goes to university and studies music tech because one day he would like to be a musician like Ben Howard. Nick works in Top Man and gets a good discount meaning he is able to get clothes from there which is good because he buys most of from Top Man and Urban Outfitters. Nick goes for the more urban hipster look. He gets a good salary and can afford to buy MM weekly when its out on shelves; he likes putting posters up in  his room of his favourite artists.

Online Based 

1. It's important to have a website because it promotes the magazine and keeps the readers informed on the progress of the magazine. Having an online website would make it easier to update news on the website also information can be posted about magazine articles and sneak peeks on upcoming articles. Young adults tend to be on the internet to find information on their favourite artists so having an online based website will keep the audience faithful to the magazines as they wouldn't have to result to finding another online source to get their information as less people are buying magazines now than before due to online websites.

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4. The title MM will be very successful because it's catchy and memorable meaning it would stick in people's minds and would possibly be the first magazine the audience thinks of